Right now I am trying to focus on totally something else and avoid writing on my blog. Because I have to concentrate on that subject! Anyway, as you are reading this post my concentration is diverted from that subject to this subject.
Enough with that and this game. I notice something very important for automotive business, I know none of the manufacturer will take it serious but I want to say it :) If you read any consumption report from shinny consultancy firms, you will notice that women don’t care about the price and they want to buy it when they see anything. Therefore, nothing is left on women sections of any department store. We can assume that, women buy with high price and ignore to wait until sales.
This is an important motivation to sell car which are hopeless or they don’t promise any muscular identity. Of course you cannot offer pink coloured Mercedes G Wagon, it has too much testosterone hormone for being pink. But there are some cars which have no hormones! For instance Nissan Micra. My dear blogger friend
Iconjane has one. And I know many other girls who own a Micra. Micra is a women car, or in terms of German it has feminine article, Die. You cannot turn Micra into a VW Polo GTi! Micra’s target market is very clear, women!
For instance Fiat 500 is neutral car. It is neither male nor female. In terms of German, that is Das (neutral article). You can offer Abarth version with more horses and you can offer Barbie edition. It is very flexible product. 500 does not give the same message like Micra, “I am female or this car belongs to my wife”.
I cannot ignore the Honda Jazz also, that’s a women car and offers pink. Also Toyota Prius, kind of women car. Electric engine, no proper reason to buy, too silent, too boring; basically it does not offer any excitement. Actually that’s a hopeless car.
Anyway, my suggestion is to offer special women editions for these cars. Christian Louboutin edition, Chanel No.5 (I have no idea how to turn a car into a No.5), Louis Vuitton edition or pink edition. It should motivate women customers to buy! As usual with higher price, this is the basic of automotive business always charge more! So, if you have a women orientated or hopeless car focus on catching women’s’ attention, they would love it :)
By the way, men also spend pointless money on Ferrari Store and Porsche Design store. How do I know, I just look at the mirror !
Pictures' Copyrights
Toyota, Honda, Chanel, Christian Louboutin, Louis Vuitton, Nissan, Fiat
Pushing the limits of design, in terms of creativity sometimes cause terrible products. In terms of design, Renault is one of the very well respect company for concept cars and terrible at transferring to production. I don’t know how they manage to destroy a concept car in manufacturing process but it should be thought in operations management lecture as a case. 
Renault Wind Roadster is a very good example for ugly Renault design. Actually the concept car version was also ugly. Anyway, I never noticed this car on advertisements. There were many in everywhere but the car was looking so weird and it never caught my attention. However it reminded me something very similar to this, Louis Vuitton Géronimos hip bag. This hip bag has the same characteristics as the Wind Roadster, looks weird and don’t know what to do with it. I have no idea how to use this bag for in men fashion, this product is present under “men” section not “women”. 
Wind Roadster shares one more interesting with Ferrari 575 Superamerica. They both share the 180 degree turnable hard top. You just push a button and top of the car moves to top of the boot. In Ferrari, there was not cover and when you want to close your top, you will have the bird poo inside your side. Hopefully Renault did place a cover to prevent this unpleasant experience. Still Wind Roadster is ugly and probably it will disappear after end of its life-cycle.
