Ready for Snow?

Nowadays in UK it started to snow. Actually north parts of UK are very familiar with the snow but, I cannot say the same thing for the rest of the UK. People still don’t know what to do while driving in snow. Basically, it is more fun than normal road condition, if you have proper tyres. If you don’t have proper tyres, it will be an interesting adventure.

However if you own a Land Rover vehicle and replaced your tyres with proper tyres. You don’t need to worry about the snow because, Land Rover’s know how to drive in snow. They are trained at Coventry for how to drive in snow, mud, rock, sand, grass and etc. Actually there is feature called Terrain Response, many owners don’t know it, which has pre-defined road conditions for very traction. You just select the appropriate terrain and whole electronic systems adjust its parameters.

For nowadays in UK, you should select Snow mode and don’t worry for anything. More basically, this system turns high heels into Wellington boots, t-shirt and jeans into suit :)

 

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Burberry, Land Rover, Paul Smith

Carbon Fibre Fashion

Carbon fibre became a very popular material in many different areas. It started with airplanes, formula 1 cars, normal cars, laptop computers, iPhone cases and many other things. Carbon fibre is a composite material. This means, it is a combination of carbon and fibre. More basically, it is a very strong plastic! Actually it is stronger than steal and also very light, therefore it is very expensive. This unique characteristics make is very popular for automotive and aerospace industry. Mercedes McLaren SLR was a carbon fibre car, all formula 1 cars are carbon fibre, some Porsche 911 models especially GT series have carbon fibre parts to reduce weight and sustain the same level of safety.

Interestingly this ugly looking material and offers the feeling of plastic become a fashion material. Actually I was afraid of this integration in fashion, because carbon fibre is like a plastic. You cannot feel the difference in fashion products and looks weird. For iPhone cases, it might be okay. Light and robust to damages, that’s fine. A fresh fashion designer from Prague decided to use carbon fibre in shoes, in women shoes! I am not kidding. She designed high heels made from carbon fibre, the material looks exactly the same as a car interior or some unpainted parts of Mercedes SLR.

In terms of creativity, this is a great integration but in terms of functionality I really wonder the benefit. With these carbon fibres shoes, you will use less calories to walk around and even if you use them for breaking some other things nothing would happen. Also you can run faster with these shoes, as they are lighter! Actually I have no idea how carbon fibre create a benefit for fashion.

For more details; Zuzana Serbak and Carbon Fibre

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Mercedes, BMW, Zuzana Serbak

Pink perspective to automotive business

Right now I am trying to focus on totally something else and avoid writing on my blog. Because I have to concentrate on that subject! Anyway, as you are reading this post my concentration is diverted from that subject to this subject.

Enough with that and this game. I notice something very important for automotive business, I know none of the manufacturer will take it serious but I want to say it :) If you read any consumption report from shinny consultancy firms, you will notice that women don’t care about the price and they want to buy it when they see anything. Therefore, nothing is left on women sections of any department store. We can assume that, women buy with high price and ignore to wait until sales.

This is an important motivation to sell car which are hopeless or they don’t promise any muscular identity. Of course you cannot offer pink coloured Mercedes G Wagon, it has too much testosterone hormone for being pink. But there are some cars which have no hormones! For instance Nissan Micra. My dear blogger friend Iconjane has one. And I know many other girls who own a Micra. Micra is a women car, or in terms of German it has feminine article, Die. You cannot turn Micra into a VW Polo GTi! Micra’s target market is very clear, women!

For instance Fiat 500 is neutral car. It is neither male nor female. In terms of German, that is Das (neutral article). You can offer Abarth version with more horses and you can offer Barbie edition. It is very flexible product. 500 does not give the same message like Micra, “I am female or this car belongs to my wife”.

I cannot ignore the Honda Jazz also, that’s a women car and offers pink. Also Toyota Prius, kind of women car. Electric engine, no proper reason to buy, too silent, too boring; basically it does not offer any excitement. Actually that’s a hopeless car.

Anyway, my suggestion is to offer special women editions for these cars. Christian Louboutin edition, Chanel No.5 (I have no idea how to turn a car into a No.5), Louis Vuitton edition or pink edition. It should motivate women customers to buy! As usual with higher price, this is the basic of automotive business always charge more! So, if you have a women orientated or hopeless car focus on catching women’s’ attention, they would love it :)

By the way, men also spend pointless money on Ferrari Store and Porsche Design store. How do I know, I just look at the mirror !

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Toyota, Honda, Chanel, Christian Louboutin, Louis Vuitton, Nissan, Fiat